We design brands that feel clear, confident, and intentional across digital platforms and beyond the screen.
This is strategic branding rooted in positioning, user experience, and presence, not trends or surface-level visuals.
Your brand becomes an environment people recognize, remember, and trust.
✷ BRANDING SERVICES
Branding
Strategic branding & visual identity for growing businesses
What’s typically included:
Your brand values, voice, personality and how your ideal client will actually perceive, experience, and connect with your brand. This isn't just about defining who you are. It's about shaping how people feel when they encounter you.
We study your competitors and clients' buyer journey to figure out where and how they'll find you, and what needs to happen in that moment to make them remember you. Positioning isn't just about social media. It's about being present (and memorable) wherever your clients are looking.
The visual narrative of your brand. We determine the core thread that ties everything together: the vibe, the mood, the story your visuals tell before anyone reads a word.
Logos, color palette, typography, and visual systems come together here.
Not as decoration, but as a functional identity that supports recognition and user experience.
We translate the identity into real use.
Social media, packaging, print, or other touchpoints, depending on what your brand actually needs, creating a consistent ecosystem wherever you show up.
This is branding that holds up on a website, on social media, in print, and in real life.
We help businesses define their brand positioning and translate it into a cohesive visual identity that works online and offline.
What we do
Clear direction before design
Visual systems that support growth, not just launch moments
Branding built around user experience
That means:
Melissa was incredible from the sale to the delivery! I was beyond impressed with her fun and friendly style (which was what I was going for) and then when I saw the 5-star organization on her client portal through Notion, I knew I was in the right hands.
★★★★★
– Heather
Holistic & Wellness Coach and Center
This is the investment I needed to make for my business because I can now share my website with pride knowing that my message, my purpose, services & offerings are clearly presented and beautifully displayed. Thank you Melissa!
★★★★★
– Kyla Clark
Nervous System & Mindset Coach
If you’re looking for a website/branding facelift, I can’t recommend Melissa Design Studio enough! Melissa is so talented and detail oriented and brought the perfect touch to elevate my website design and user experience. I look forward to working with her again in the future!
★★★★★
– Mel Grauds
CEO Melrose Training
Through her branding support, she dives into my brain and untangles the visions and dreams I have for my business.
Melissa has this jaw dropping ability to take what’s trendy and cool but apply it to your brand in unique ways that make you feel so special, SEEN and Understood.
★★★★★
– Erika Eileen
Confidence Coach | Social Media Manager
Melissa is the best designer! She is authentic and very professional. She listens to you, asks the right questions, and truly understands your expectations. She carefully analyzes everything and delivers the rebranding you’ve always dreamed of. I love her work and I’m so happy with the results of my new brand.
– Lourdes
Nurse | Dermoaesthetic
★★★★★
What branding actually does for your business
BRANDING SERVICE
A strong brand isn’t just about the visuals.
It’s how people experience your business at every touchpoint.
Positions you in the market
When your positioning is clear, you attract aligned clients and stop competing purely on price. People understand what you do, who it’s for, and why you’re different.
Builds credibility before conversation
Whether someone finds you on Instagram, Google, or through a referral, your brand communicates professionalism and expertise instantly. First impressions happen in seconds.
Creates consistency everywhere you show up
A complete brand system means you’re not reinventing your look every time you post, launch, or create something new. You have a foundation that works across digital and print.
Makes decisions easier
Clear brand positioning and visual consistency means you stop second-guessing every post or design choice. And when potential clients land on your page? They immediately understand what you do and whether you’re right for them. Less confusion. More conversions.
There’s no one-size-fits-all here.
How much is a branding service
Each project is shaped around your business and where it’s headed. What we typically include you can see it here. Because if something needs to be added, refined, or simplified, we’ll scope it intentionally ☺︎
Frequently Asqued Questions
No. Visual identity is part of the work, but it’s not the starting point.
Every project is grounded in brand strategy, positioning, and user experience, so the visuals actually mean something and work long-term.
No, I work with all kinds of businesses: service-based, handcrafting business, product brands, and online businesses.
That includes coffee shops, florists, salons, spas, wellness centers, photographers, coaches, e-commerce stores, retail brands, creative entrepreneurs, and more. Whether you're just starting out or expanding, I design brands that work everywhere: your website, social media, print materials, physical spaces, and real-life client interactions.
If your business exists beyond a screen, your brand should too.
Most branding projects start within 3-4 weeks, though timelines depend on scope and project complexity. Once we define the right approach, you'll receive a clear timeline before we begin.
Of course. Packages are flexible before we kick off. If we're already in progress or done, we can still add assets. Depending on the scope, we'll either incorporate them into the timeline or schedule them as a follow-up project.
I do both. Whether you're a small business entrepreneur starting from zero, or rebranding because your business has outgrown its current look, either way, we start with strategy to make sure the brand actually fits where you're going.
Every branding project is different because every business is at a different stage and requires a different level of strategy and design.
Rather than offering fixed packages, I create custom proposals based on your goals, scope, and growth plans. This way, your investment is intentional and aligned with what your brand actually needs.
The process starts with the inquiry form. If it feels like a good fit, we’ll schedule a discovery call to explore your project, walk through recommendations, and define the best next step.
