Moon & Bloom is a vibrant brand dedicated to reshaping the conversation around menstrual and body literacy.
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SCOPE: FULL BRANDING & SOCIAL MEDIA TEMPLATES
The goal was take her brand from: “Reliable but a little bland”, a brand that felt too safe — not matching the energy she brings, dreaming of something memorable, professional, and still fun & inviting.
To: Bold, playful, cozy-professional vibes, a brand identity that’s actually fun to use, aligned with her vision, tattoos, quirks, and values, and designed to stand out and feel deeply personal.
✸ CASE STUDY✸
Moon & Bloom creates a community where individuals feel seen, empowered, and cared for. Offering coaching programs, healing services, workshops, and virtual products, the brand bridges the gap between fun learning and sustainable wellness. With a focus on breaking taboos and normalizing menstrual health, Moon & Bloom helps individuals and organizations alike reconnect with their bodies, cycles, and overall well-being.
The primary logo combines three key elements: a blooming flower formed from the shape of the moon, with a person at its center. The design highlights the brand name using a balanced typography that blends fun and professionalism. The slogan features a geometric, rounded typeface to add a youthful and friendly touch.
The logo mark symbolizes a blend of a tulip, a person, and a vulva. It represents a blooming flower with petals shaped like a moon. At its core, a figure with raised arms signifies blooming, growth, and a center of well-being.
The submark uses a playful alternative typography designed for younger audiences or dynamic content like a podcast. The same typeface from the secondary logo is used to maintain cohesiveness. The drop element represents fluidity, reflecting the natural changes through different stages.
— Heather Litster
I was really nervous about signing up for a rebrand, I mean - I’m a small business with a limited amount of cash to invest into things when what I have “works” WELL, let me tell you, my branding before Melissa was NOT working the way that it does with her help! My engagement has increased significantly on social and email marketing - and I have only soft-launched the branding!! Melissa’s brand strategy has taken the stress out of me getting support with marketing from a third party too! As a small biz owner, I like to make sure that I am representing myself very carefully so felt reluctant to pass along any social support. Melissa’s guidelines not only show HOW to use everything but she
gave me exact templates that can be used online!! LIKE OKAY QUEEN!!
If you are thinking about rebranding. 100/10 do it with Melissa.
She’ll rock your world.
✸ LOVE WORDS ✸
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