Erika Eileen

PROJECT

PROJECT

Erika Eileen is a Confidence Coach and Social Media Manager who helps individuals and business owners show up with clarity, self-trust, and authenticity both online and in their personal lives. Alongside her coaching and social media work, she is also a Zumba instructor, bringing energy, movement, and personality into everything she does.

When we started working together, Erika felt creatively pulled in multiple directions. She wanted her brand to express her bold, sensual, adventurous, and expressive personality while still being perceived as professional, sophisticated, and trustworthy.

The challenge wasn’t defining who Erika was. It was creating a brand capable of holding all versions of her at once.

Through a strategic rebrand and custom website design, we developed a visual identity that embraces contrast: confident yet refined, bold yet elevated, expressive while maintaining credibility. The result is a brand that allows Erika to show up fully across her different roles without fragmentation, creating a cohesive presence that feels authentic, recognizable, and aligned with her evolution.