Melrose Training

PROJECT

Melrose Training approached me looking for a strategic facelift of their existing website. The goal wasn’t to start from scratch, but to elevate what was already working while refining the visual experience and strengthening conversion.

As a top-rated Toronto-based personal training and wellness brand supporting women through in-person training, virtual coaching, prenatal programs, and community-led events, the website needed to reflect the premium level of service and trust the brand had already built.

Taking into account both budget and priorities, we focused on defining a refreshed visual direction and redesigning the most impactful areas of the site: the homepage and the main service landing page. A key part of the project was preserving and improving existing SEO performance while introducing a more polished, elevated look aligned with Melrose Training’s growth.

Since flexibility and autonomy were important, we continued working within Squarespace, allowing the client to confidently manage updates and content internally after launch.

The result is a refined, high-performing website that feels stronger, clearer, and more aligned with the brand’s authority, while maintaining the technical foundations already supporting its success.