Moon & Bloom
PROJECT
PROJECT
Moon & Bloom was born from a powerful mission: bridging healthcare gaps through accessible menstrual health education while supporting women’s healing journeys through reflexology, reiki, and holistic care.
When Heather came to me, her business had already grown in purpose, but her brand no longer reflected her energy or the direction she envisioned. Her existing identity leaned soft, muted, and overly neutral. While it felt aligned with the wellness industry, it unintentionally diluted the vibrant, quirky, and deeply human personality that makes Heather’s work so impactful.
Heather described her vision as fun, warm, simple, colourful, earthy, and a little quirky. A brand that could normalize conversations around menstrual health with her signature approach: less taboo, more yahoo. At the same time, she wanted to elevate her positioning, confidently increase her prices, and be perceived as the knowledgeable professional she truly is.
The rebrand focused on creating a visual and strategic identity that could hold all sides of her practice. Educational yet approachable. Holistic yet bold. Playful without losing credibility.
Together, we developed a brand that feels unmistakably hers: expressive, memorable, and grounded in warmth. A brand that supports both connection and authority, allowing Heather to show up confidently, communicate complex topics with ease, and grow her business without shrinking her personality to fit industry expectations.
